Times are changing, fortunately Indies are ahead of the curve. I assume you know, the curve paper back publishers and their support industries are missing as they fly off the cliff.
For obvious reasons publishers do not devote a lot of effort and far less investment into new authors, the reasons are valid. New author sales comprise less than 4% of gross sales overall and overhead cost for paper products including books continue to rise. Is it any wonder they to are hedging their bets with electronic publishing, but what is their role there?
Millions of Independent authors publish for pennies on the dollar in comparison to the standard, established publisher. Surely some of the knocks against us Indies are deserved. Our shoestring budgets seldom afford professional editing, and some of the support business experts have a place, we need someone to illustrate effective, beckoning covers and special insight needs to be applied to our back covers and these folks are needed. We are independently doing the remaining duties and the smart ones in our group are learning how.
The concept of building up a small but devoted readership over the course of several books
is not realistic, today and most importantly tomorrows author’s platform requires advanced promotion techniques that are far more fiscally efficient. This promotional responsibility remains in the author’s lap regardless if working with a big-time publishing house, a vanity publisher or self-publishing all the advertising and marketing is our baby. Much of my time is spent treasure hunting for the gold is successful promotion of my great works. If my works are mediocre all is for naught because my fans who are my author’s platform will not remain long and but good reads and good fans are found in the same place.
For cost efficient promotion consider Captain Joe and the plethora of twitter fans he offers. For author platform reinforcement consider “MARSocial Author Business Enhancement Blogs” and write something great for your fans.